Sphere Identity

16 June, 2018

A self-sovereign identity platform secured by blockchain and distributed ledger technology, I helped Sphere consolidate their community, social and content strategies.

Brave New Coin

31 July, 2017

Digital currencies are exploding, but the knowledge gap between those in the know and those that don’t is more of a canyon. My knack for understanding new tech and communicating it in a digestible way saw engagement on Facebook & Twitter rise by 180%, and traffic shoot up by 288%. With savvy strategising and automation, my content continues to grow followers and push traffic, months after my contract concluded. In taking over the weekly newsletter, I increased opens by 36%,…

CityHood App

15 June, 2017

CityHood is a curated city guide app that lets you navigate a city by its unique neighbourhoods. Since cities can’t guide people by themselves, I trekked streets, crunched numbers and carefully crafted a content strategy that encompassed in-app content, blogposts, newsletters, social media, press releases and other marketing materials. Without using paid adverts, I tripled social reach & doubled downloads. London & the Cote Basque are live. Melbourne: coming soon.

Frazy Games

10 July, 2016

After an American late night TV host accidentally name-dropped Frazy Games, we created a viral social campaign to get that same host’s attention. We succeeded in that we got the attention… of his lawyers.


31 October, 2015

Student loans are hardly sexy, but my community communication skills made students care about this platform. Squeezing attention out of students is hardly easy, but my tactics tripled our Twitter following. Engaging in guerilla social media marketing, reaching out to students through uni media, Freshers Fairs, an ambassadorship program & a content strategy, I created a reputation without any ad spend. I crafted content that won us Innovate Finance’s People’s Choice at their Diversity Challenge Awards 2015.

Code First: Girls

15 May, 2014

There’s a pipeline problem with women in tech, so Code First: Girls is making their own funnel, and I was on-hand to accelerate efforts. Leading the digital marketing strategy I doubled the following on Twitter, and oversaw expansion to 2 new universities. To reach more women, I co-organised a conference and hackathon weekend. Solo, I live-tweeted it all to the disbelief of many of the attendees. I led the analysis of participant feedback on courses that continue to inspire more…