Bigibila Wines

23 January, 2018

Bigibila is a boutique vineyard that creates wines in harmony with the idyllic Victorian Pyrenees that surrounds it. These full-bodied reds are too good to keep cooped up, so I crafted engaging and SEO-friendly posts to bring connoisseur noses out of their spittoons and towards the Bigibila blog. Articles have included: ~Wine & Food Pairing ~Why we use Afterpay on our wines ~Sustainable Farming at the Bigibila Vineyards ~Sustainable Wine Making at Bigibila ~Why would you join a Wine Club?!

Assorted Projects

31 August, 2017

Smaller projects: ~ For Virtually Vanda I crafted copy so convincing she was ready to hire herself! ~ I put Little Blue Interiors story of sustainable children’s furniture in words. ~ I provide copy & marketing support to 3D & VR studio ObjectSpace ~ Quick Marketing needed content editing. ~ At GA my community management extended from events to emotional support, with a dash of copywriting. ~ My viral campaign for Frazy got the attention of the target’s legal representation.


31 July, 2017

As more women are working on their own terms, Cahlia acts as a matchmaker between freelancers and corporates. I wrote to convince more women to shape the future of work: ~ The rise of the independent workforce ~ Quit smashing, start building: A new way of working for women

Hub Melbourne

15 July, 2017

This BCorp-certified coworking startup had just upgraded to a scale-up space – so I stepped in to get the ball rolling on some coherent community interactions; for the team, for the members, and for the people who just wandered in to say hello.

CityHood App

15 June, 2017

CityHood is a curated city guide app that lets you navigate a city by its unique neighbourhoods. Since cities can’t guide people by themselves, I trekked streets, crunched numbers and carefully crafted a content strategy that encompassed in-app content, blogposts, newsletters, social media, press releases and other marketing materials. Without using paid adverts, I tripled social reach & doubled downloads. London & the Cote Basque are live. Melbourne: coming soon.


29 December, 2016

Sometimes people pay me money for my opinions, so here’s a selection of them from The Debrief, The Malcontent & university media outlets


15 February, 2016

Social media automation is a blessing and curse; often requiring setup so arduous it offsets any of the time-saving benefits. SmarterQueue is a visually beautiful social media management platform whose homepage content and drip marketing emails flowed from these fingers of mine.


31 October, 2015

Student loans are hardly sexy, but my community communication skills made students care about this platform. Squeezing attention out of students is hardly easy, but my tactics tripled our Twitter following. Engaging in guerilla social media marketing, reaching out to students through uni media, Freshers Fairs, an ambassadorship program & a content strategy, I created a reputation without any ad spend. I crafted content that won us Innovate Finance’s People’s Choice at their Diversity Challenge Awards 2015.

Digital Genius

16 December, 2013

I taught a computer to talk like a human in one of the earliest AI chatbots for marketing & finance. Leading research efforts, I’d gain an understanding of the target customer and how they thought, before teaching the system how to best answer their questions. Test projects included a global laundry detergent and an eponymous condiments brand, whilst live projects included BMW i and Panasonic.