Pointr Labs

11 July, 2018|portfolio

Using Bluetooth Low Energy Beacons and a patented Deep Location Engine combined with location-based marketing and augmented reality, Pointr are bringing indoor navigation to the 21st Century. Already live in Heathrow airport & Harrods shopping centre, this is an exciting use of disruptive technology.

I write articles for the site that attracts the attention of key decision-makers, and contextualises the problems BLE beacons can solve. These include:
Where will we go next? How to harness the revolution in retail
The future trends of in-store retail
How to move travellers better at airports
The future trends of passenger movement at airports
Pointr picks the best tech trends of MWC2018
A listicle of the most interesting trends and startups at Mobile World Congress 2018
Pointr is taking to the seas with Stena Line
Announcing Pointr’s trial launching with the Stena Line ferry in the Baltics
Stop selling products. It’s time to offer the best CX
An exploration on the move to focus on customer experience in-store  
Customer Experience is the secret to business success
The business case for prioritising experience as a means to grow
How 5 companies at the Retail Design Expo are using technology to digitise in-store experiences
A listicle of the most interesting trends and startups at the Retail Design Expo 2018

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