CityHood is a curated city guide app that lets you navigate a city by its unique neighbourhoods. Since cities can’t guide people by themselves, I trekked streets, crunched numbers and carefully crafted a content strategy that encompassed in-app content, blogposts, newsletters, social media, press releases and other marketing materials. Without using paid adverts, I tripled social reach & doubled downloads. London & the Cote Basque are live. Melbourne: coming soon.